Shopify for your own storefront, Etsy for the marketplace with built-in buyers, set up to match. Design and redesign for any niche, product research, full site branding, SEO, sales funnels and email, Meta ads, and the week-to-week marketing that keeps a store selling.
Seven services
Sold separately, run together. A redesign without product research is decoration. Ads without a funnel is rent. Each one has its own page.
New Shopify stores and full rebuilds of existing ones, for any niche. Etsy shops set up and styled to match. Mobile-first, fast, and structured to convert rather than to match the theme demo.
Demand, margins and competition researched before you commit stock. Then the catalogue built: titles, descriptions, variants, images and collections, uploaded and organised so the store is shoppable on day one.
Logo, palette, type, photography direction and voice, carried through the store, the emails and the ads so the whole thing reads as one brand rather than a theme with your products in it.
Collection and product pages structured around the searches people actually buy from, technical fixes that let Google crawl the store properly, and content that earns the long tail. Reported in rankings and revenue, not impressions.
Landing pages for campaigns, offer and bundle structure, upsells at cart and after purchase, and the Klaviyo flows that do the follow-up. Email is the channel you own; most stores set it up once and never touch it.
Campaigns built, tested and managed: audiences, creative testing, budgets scaled on what's working and cut where it isn't. Pixel and Conversions API set up properly so the numbers you see are real.
The week-to-week of running a store: content calendars and social publishing, launches and promotions, listing upkeep, and the weekly look at the numbers that catches friction before it costs a month.
Two starting points
You have a product, or an idea for one. We research the niche, settle the brand, build the store, load the catalogue, set up the funnel and email flows, then launch with a first Meta campaign. Six to eight weeks is typical, with a date fixed at the plan stage.
You have traffic that doesn't convert, or a look you've outgrown, or ads that cost more than they return. We review the store and the numbers first, then fix in order of what pays back fastest. Often that's the product pages and the checkout before anything gets redesigned.
Shopify work
Official Athena
Full management of the brand's Shopify presence and marketing: product listings, storefront structure, Meta campaigns and conversion-focused improvements. The goal was consistency rather than a good season. Six figures across the year, not a Christmas spike followed by a quiet March.
Thirty minutes on your store, or the one you're about to build. You get a written answer on what's leaking and what we'd fix first, whether or not you hire us.
