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Automation

A back office that survives contact with real data.

Airtable databases, pricing systems and client-facing portals on Softr. Schemas designed for the data that actually arrives, with permissions built into the structure rather than bolted on.

  • Airtable
  • Softr
  • Formula fields
  • Interfaces
  • Automations

What we do

Databases & internal tools, in three parts.

Database design

Tables, linked records and formula fields laid out so one fact lives in one place. Pricing, inventory, jobs, clients, whatever the business runs on.

Portals and internal apps

Client-facing booking or tracking portals and staff-facing tools on Softr or Airtable Interfaces, with each user seeing only what they should.

Migration from spreadsheets

Moving from the spreadsheet that has grown into a monster: deduplicated, normalised and structured, with the formulas that mattered carried across.

A good fit if

  • A spreadsheet has become the system of record
  • Different people keep different versions of the same list
  • Clients or partners need to see some data but not all of it

What you get

  • A schema you can extend without breaking what's already there
  • Views and interfaces for each role instead of one giant grid
  • Documentation so your team can add a field without calling us

From the work

Where this has run before.

Tour Africa Network

A booking platform with confidentiality in the schema

Airtable as the backend, Softr in front. Pricing, availability and booking logic live in formula fields, and operator margins stay hidden from travellers by design rather than by policy.

Self-servebooking, structured to scale

Before you ask

Common questions.

Why Airtable and not a custom database?

For most small and mid-sized businesses Airtable gets you 90% of the way at a fraction of the cost, and your team can maintain it. When a project outgrows it we say so and plan the move.

Can it connect to our other tools?

Yes. Airtable talks to Stripe, Shopify, Slack, Google Sheets and the rest through the same automation tools we use everywhere else.

Who owns it?

You do. It lives in your Airtable and Softr accounts on your subscriptions.

Taking new projects

Start with a free call. It's specific to you.

Thirty minutes on the job, the store or the listing. You get a written answer on what's worth doing, whether or not you hire us.