Spectechular
Marketing across a mixed catalogue
Ongoing storefront and marketing management for organic products and consumer tech in one account, with each half optimised for its own buyer intent.
Both halvescompetitive, opposite buyer intent
Sponsored Products and Brands run on ACoS, not on hope.
Campaign structure, keyword harvesting, bids and budgets managed week to week, with the listing work done first so the traffic you pay for actually converts.
- Sponsored Products
- Sponsored Brands
- Keyword harvesting
- Bid management
- Reporting
What we do
Amazon advertising, in three parts.
Structure
Auto campaigns to discover, manual campaigns to scale, negatives to stop waste. Built per product line so budgets go where the margin is.
Optimisation
Weekly keyword harvesting, bid adjustments and budget moves based on ACoS and total sales, not just ad sales.
Reporting
A weekly note on spend, ad sales, ACoS and organic lift, in plain English.
A good fit if
- Listings are good but sales are flat
- Ads are running on auto and nobody checks them
- You want organic rank to benefit from paid velocity
What you get
- Campaigns that find their own keywords and prune their own waste
- Spend that follows margin
- A number each week you can act on
Before you ask
Common questions.
What's a good ACoS?
It depends on your margin and whether the goal is profit or rank. We set a target per product at the review, then manage to it.
Do you fix the listing first?
Yes, if it needs it. Sending paid traffic to a weak listing is the fastest way to waste budget.
Who pays Amazon?
You do, from your own account. Our fee is separate and the numbers are always yours to see.
Taking new projects
Start with a free call. It's specific to you.
Thirty minutes on the job, the store or the listing. You get a written answer on what's worth doing, whether or not you hire us.