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E-commerce Shopify & Etsy

One brand across every page, email and ad.

Logo, palette, type, photography direction and voice, carried through the store, the emails and the ads so the whole thing reads as one brand rather than a theme with your products in it.

  • Identity
  • Brand guide
  • Voice & copy
  • Photography direction
  • Rebrands

What we do

Full site branding, in three parts.

Identity

Logo, colour system and typography designed for how they'll actually be used: a favicon, a product tag, an Instagram grid, a packing slip.

Voice and copy

How the brand talks, written down with examples, then applied to the homepage, product pages, emails and ad copy so everything sounds like the same company.

Rebrands

For stores that have outgrown their first look. Rolled out across the store, social profiles, email templates and packaging without breaking what already works.

A good fit if

  • The store looks like the theme demo with your logo on it
  • Emails, ads and the store don't match each other
  • You're launching and want to get it right once

What you get

  • A short brand guide your team and any freelancer can follow
  • Templates for product images, emails and ads
  • A store that people recognise on the second visit

From the work

Where this has run before.

Chocolate detox dog brand

Rebrand and redesign, together

A rebrand and full storefront redesign for a pet treat brand, with the new identity carried through collections, product pages and the email templates that followed.

One brandacross store, email and social

Before you ask

Common questions.

Do we need a full rebrand or a refresh?

Usually a refresh. If the logo is fine and the problem is inconsistency, we fix the system around it rather than starting over.

Do you do packaging?

We design the artwork and specify it for print. Manufacturing is yours or your supplier's.

How long does it take?

Identity and guide in two to three weeks, then rollout alongside the store build or redesign.

Taking new projects

Start with a free call. It's specific to you.

Thirty minutes on the job, the store or the listing. You get a written answer on what's worth doing, whether or not you hire us.