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E-commerce Shopify & Etsy

Facebook and Instagram ads run week to week, on real numbers.

Campaigns built, tested and managed: audiences, creative testing, budgets scaled on what's working and cut where it isn't. Pixel and Conversions API set up properly so the numbers you see are real.

  • Meta Ads
  • Creative testing
  • Pixel / CAPI
  • Retargeting
  • Reporting

What we do

Meta ads & management, in three parts.

Tracking first

Pixel and Conversions API installed and verified against Shopify orders before a dollar is spent, so optimisation runs on real purchases.

Creative and testing

Ad concepts, hooks and formats tested in a structured way, with winners scaled and losers cut weekly. Creative is where most of the performance lives.

Management and reporting

Budgets, bids and audiences adjusted week to week. A weekly note in plain English on spend, return and what changes next.

A good fit if

  • You've run ads that spent money and you're not sure what they returned
  • The store converts but nobody sees it
  • You want acquisition and retention run by the same team

What you get

  • Ads that report the same numbers your store does
  • A creative testing rhythm rather than a set-and-forget campaign
  • Weekly reporting you don't need a glossary to read

From the work

Where this has run before.

Official Athena

A bag brand held at six figures a year

Product listings, storefront structure, Meta campaigns and the conversion work that keeps the numbers steady. The point was to sustain six figures across the year rather than spike at Christmas.

6 figuresin annual sales, managed end to end

Before you ask

Common questions.

What ad budget do I need?

Enough to get statistically useful data, which for most stores means a floor rather than a ceiling. We give you a number at the review based on your price point and margins.

Who pays Meta?

You do, directly, from your own ad account. Our fee is separate, so the spend and the results are always visible to you.

Do you run Google or TikTok ads?

Meta is the core. Google Shopping and TikTok can be added once Meta is working, and we'll tell you if your product suits them.

Taking new projects

Start with a free call. It's specific to you.

Thirty minutes on the job, the store or the listing. You get a written answer on what's worth doing, whether or not you hire us.